Fredonia State Athletics, where success is a tradition

Devils will 'Pink the Rink' again

Sports Information Department – 112 Dods Hall
Phone (716) 673-3100 / Fax (716) 673-3136

CONTACT: Jerry Reilly,
Sports Information Director

DATE: Wed., Feb. 4, 2009

FOR IMMEDIATE RELEASE

Men's hockey

FREDONIA, N.Y. -- The Fredonia State community will "Pink the Rink" for the third straight year.

The men's hockey team will wear pink game jerseys and socks during its Saturday night home game against the Buffalo State Bengals. The game-worn jerseys will then be auctioned off, with proceeeds benefitting the American Cancer Society's breast cancer research.

An online jersey auction is already under way at http://fredoniapinktherink.blogspot.com/

In addition, an ESPN banner signed by numerous ESPN personalities will be put out the bid. The banner was donated by Fredonia State alum A.J. Bloomquist, who is employed by the network.

Started during 2006-07 season as a project by assistant coach Greg Heffernan's Sport Management class, the first "Pink the Rink" was highlighted by fans wearing pink clothing items to show their support. But the event took off and received worldwide attention last season. A newswire story focusing on the novelty of a college men's hockey team wearing pink jerseys and socks was published in newspapers around the world, including The New York Times and the Washington Post.

Post-game coverage was just as global, with such programs as ESPN's SportsCenter and ABC's "Good Morning America" showing taped segments. And most importantly, thousands of dollars were raised for breast cancer research.

This year's event promises more of the same. Face-off for the important SUNYAC game between the conference's most western members is 7 p.m. Fans unable to attend the game who wish to make a direct donation to the American Cancer Society can take part in Power Plays for A Cure and Pink the Rink. The "Power Plays for Cure" initiative is the brainchild of Blue Devil senior hockey player Matt McKeown (Niagara Falls, Ont.), a childhood cancer survivor.

In addition, representatives of the American Cancer Society will be on hand to answer questions and take donations in the Steele Hall lobby on Saturday night.


Page modified 2/5/09