Electronic Press Kit Team
The Electronic Press Kit team is responsible for the artistic direction and content
of the artist’s Electronic Press Kit.This includes creating, updating and distributing
the EPK to all potential connections.
The graphic design team creates promotional images (such as album covers and logos)
that will represent the artist as well as the label.
The Liaison is responsible for communication between the artist and the label. He/she
also acts, in some respects, as a manager making sure that the artists have what they
need from the label.
The Merchandise team is responsible for designing, pricing, and selling the artist’s
The Photography team is responsible for obtaining, editing, and preparing live and
promotional photographs of the artist. Members of this team may be responsible for
taking pictures, as well as being present at photo shoots.
Product Managers coordinate the class operations, organize and implement the tasks
of the label and are responsible for all of the departments completing their work.
The Product Development department is responsible for cultivating the image of the
artist. It is up to this department to select and execute the artist’s non-musical
artistic direction through photography, merchandise, the official website and other
The Promotion and Booking team is responsible for booking shows and working directly
with venue owners, promoters and other bands to create concert opportunities for the
artist. This also includes promoting events through print and online sources.
The Public Relations department is responsible for creating and organizing a media
campaign to generate a rich fan base, as well as a positive image for the artist through
print and online sources.
The Radio team is responsible for obtaining radio play for the artist, as well as
following up with stations to receive feedback, and tracking information on the artist’s
track(s). This also includes working to build connections with radio stations for
The Social Media Team is responsible for the artist’s media campaign on all relevant
social networking sites, as well as researching new social networking possibilities.
The Street Team is responsible for maintaining and coordinating a local fan base,
running the Street Team Social Media group, and promoting upcoming events.
The Web Design team develops, maintains and updates the artist’s official website.
Members of this team also collect and translate the class’ ideas into an online presence.