The graphic design program provides students with comprehensive practical knowledge
of a diverse area of study. While graphic designers are visual communicators, they
are also researchers, problem solvers, and, sometimes, artists. Through the synthesis
of traditional and contemporary theories and practices students learn the skills and
processes needed to communicate visually through today's diverse media channels.
The major is sequentially structured, building from basic compositional and typographic
studies to complex conceptual development and systems design. Students study typography,
design history, communication theory and professional practices. Students apply their
learning by developing solutions such as publications, books, identity systems, posters,
web sites, installations and exhibitions.
In each course students learn to look critically at both their work and the world
around them. As design is a discipline that requires collaboration with other fields
of study, Fredonia’s liberal arts setting is ideal. Students are encouraged to bring
other disciplines and interests into the classroom. Past projects have joined the
design process with the social, behavioral and natural sciences. Along with a strong
and diverse classroom experience, many students gain further experience through internships.
With ample studio space and well equipped Mac-based labs, students have access to
the latest design tools, programs, and typographic licensing. Besides proofing printers,
students can make use of several professional quality printers located in-house and
staffed by senior students.
The graphic design program is associated with a student chapter of the American Institute
of Graphic Arts (AIGA). Design professionals and innovators regularly visit campus,
and student trips and studio visits also enrich the educational experience. The graphic
design program’s intense focus on design and typography produces graduates who succeed
in professional settings and graduate programs around the US and globally.