The graphic design program provides students with comprehensive practical knowledge of a diverse area of study. While graphic designers are visual communicators, they are also researchers, problem solvers, and, sometimes, artists. Through the synthesis of traditional and contemporary theories and practices students learn the skills and processes needed to communicate visually through today's diverse media channels.
The major is sequentially structured, building from basic compositional and typographic studies to complex conceptual development and systems design. Students study typography, design history, communication theory and professional practices. Students apply their learning by developing solutions such as publications, books, identity systems, posters, web sites, installations and exhibitions.
In each course students learn to look critically at both their work and the world around them. As design is a discipline that requires collaboration with other fields of study, Fredonia’s liberal arts setting is ideal. Students are encouraged to bring other disciplines and interests into the classroom. Past projects have joined the design process with the social, behavioral and natural sciences. Along with a strong and diverse classroom experience, many students gain further experience through internships.
With ample studio space and well equipped Mac-based labs, students have access to the latest design tools, programs, and typographic licensing. Besides proofing printers, students can make use of several professional quality printers located in-house and staffed by senior students.
The graphic design program is associated with a student chapter of the American Institute of Graphic Arts (AIGA). Design professionals and innovators regularly visit campus, and student trips and studio visits also enrich the educational experience. The graphic design program’s intense focus on design and typography produces graduates who succeed in professional settings and graduate programs around the US and globally.