Master’s of science in multidisciplinary studies (focus: public relations management)

Bachelor’s of science in journalism (focus: broadcasting)

Certificate in public relations and advertising

Adjunct professor of communication, 2001 to 2002

Adjunct professor of public communication, 1997 to 1999

Principles of Public Relations 

Public Relations Case Analysis

Public Relations Writing

Public Relations Management

Public Relations Senior Seminar

Public Speaking

Sole proprietor, 1997 to present

Director of communication, 1998 to 2002

Manager of publications and advertising, 1998

Communication manager, 1996 to 1998

Communication manager, 1990 to 1996

Community relations specialist, 1985 to 1990

Weekend anchor, 1989

Weekend anchor, 1988 to 1989

Weekend anchor, 1986 to 1988

Anchor, 1982 to 1985

Reporter/anchor, 1980 to 1981

Carden, A. (in press). Working with innovators and laggards: The diffusion of innovations theory and public relations. In T. Hansen-Horn (Ed.). Public relations theory. Boston: Allyn & Bacon.

Carden, A. (2004). Instructors manual for Public relations worktext: A writing and planning

Carden, A. (2003). The teaching portfolio: Your most important public relations plan. In B. DeSanto &

Zappala, J. & Carden, A. (2004). Public relations worktext: A writing and planning resource (2^nd

Carden, A. The use of persuasive appeals in the travel and tourism industry pre- and post-9/11. Journal of Hospitality and Leisure Marketing, 11(2/3).

Carden, A. (2004). Localize. In R. Heath (Ed.). Encyclopedia of Public Relations. Thousand Oaks, CA: Sage Publications.

Carden, A. (2004). Media conferences. In R. Heath (Ed.). Encyclopedia of Public Relations. Thousand Oaks, CA: Sage Publications.

Carden, A. (2004). Persuasion theory. In R. Heath (Ed.). Encyclopedia of Public Relations. Thousand Oaks, CA: Sage Publications.

Carden, A. (2004). Proactivity and reactivity. In R. Heath (Ed.). Encyclopedia of Public Relations. Thousand Oaks, CA: Sage Publications.

Carden, A. (2004). Pyramid style. In R. Heath (Ed.). Encyclopedia of Public Relations. Thousand Oaks, CA: Sage Publications.

Carden, A. (2004). Writing. In R. Heath (Ed.). Encyclopedia of Public Relations. Thousand Oaks, CA: Sage Publications.

Carden, A. (2003, August). Bringing professional networks into the classroom. Public relations Tactics, p. 15. New York: Public Relations Society of America.

Carden, A. (2003, April). Travel and tourism practitioners put public relations in the driver’s seat. Public relations tactics, p. 15. New York: Public Relations Society of America.

Carden, A. (2002, August). A new era of patient confidentiality. Public relations tactics, p. 14. New York: Public Relations Society of America.

Carden, A. (1997, December). Skating on thin ice: the saga of the Buffalo Sabres. Public relations tactics,pp. 30-31. New York: Public Relations Society of America.

Branding the main streets of America. Annual convention of the Society for the Interdisciplinary Study of Social Imagery, Colorado Springs, CO, March 10, 2005.

Sign of the times (rev.). Annual convention of the Southwest/Texas Popular/American Culture Association, Albuquerque, NM, February 9, 2005.

Apologia: Managing your reputation during a crisis. Rochester Institute of Technology Communication Colloquium, Rochester, NY, January 11, 2005.

Sign of the times. Fall Arts & Humanities Symposium, SUNY Fredonia, November 8, 2004.

Making your events special.  Workshop for SPST 201: Advanced Leadership Development, SUNY Fredonia. September 14 and 20, 2004.

Small towns with big time PR action. Annual conference of the Association for Education in Journalism and Mass Communication, public relations division, Toronto, ON. August 6, 2004.

How countries managed their national reputation in the face of crisis. Annual conference of the Association for Education in Journalism and Mass Communication, public relations division, Toronto, ON. August 5, 2004.

Putting the public in public relations: The making of a service learning project. 5^th annual  

The gender communication gap in the workplace. Regional conference of the American Society for Quality, Buffalo/Erie/Allegany/Jamestown chapters. September 23, 2004.

Classroom in a computer: The Blackboard Learning System™ at work. State University of New York  College at Fredonia. January 20, 2004.

Making your event special. State University of New York College at Fredonia. March 28, 2003.

Crisis communication. Leadership Niagara, Niagara Falls, NY. July 21, 2003.

The public in public relations. Silver Creek Business and Professional Women. November 2002.

Effective media relations. Public Relations Society of America, Buffalo Niagara chapter. August 2002.

The fundamentals of lobbying. Coalition of Early Childhood Program Providers. 2001.

Are you listening? National Association of Credit Management, Buffalo chapter. 2001.

Relationship marketing and need satisfaction. Buffalo Hearing & Speech Center. 2001.

2000.

Buffalo chapter. 2000.

Successful customer service. Buffalo Hearing & Speech Center. 1999.

Niagara chapter. 1998.

Buffalo Niagara chapter. 1995.

American Democracy Project, SUNY Fredonia:

	Chair, 2004 to present
	Webmaster, 2004 to present
	Member, 2003 to present

Senator, SUNY Fredonia University Senate, 2004 to present

Member, SUNY Fredonia Course Management Advisory Committee, 2005

Editor, New Faculty Survival Guide, 2003 to present

Member, SUNY Fredonia Blackboard faculty support team, 2004

Department of Communication, SUNY Fredonia:

	Webmaster, 2003 to present
	Faculty search committees, 2002/03 and 2004/05
	Planning committee, “The Freedom to Act” convocation activity, 2005
	Coordinator, student Blackboard site, 2004 to present
	Editor, New Faculty Survival Guide, 2003 to present
	Advisor, The Channel newsletter, 2005

Public service PR campaign coordinator, SUNY Fredonia public relations capstone course:

	YWCA of Westfield, Westfield, NY, 2005
	United Way of Northern Chautauqua County, Dunkirk, NY, 2004
	Lake Shore Family Center, Irving, NY, 2003
	Centaur Stride, Westfield, NY, 2002
	Silver Creek Montessori School, Silver Creek, NY, 2001

present

Professional advisor, State University of New York College at Buffalo, 1995 to 2001

Judge, Paragon Awards, Public Relations Society of America, Southeastern Wisconsin chapter, 2003

Judge, National Association of Hospital Hospitality Houses Awards, 1997

Judge, Public Relations Student Society of America Bateman Awards, 1996

Mass Communication, public relations division, in Kansas City, MO on July 31, 2003.

Outstanding Practitioner of the Year, 2001, Public Relations Society of America, Buffalo Niagara chapter

Certificate of Merit (Special Events), 1995

Corporate Service MVP, Buffalo Hearing & Speech Center, 1999

Outstanding Radio Documentary, New York State Bar Association, 1985