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	The Teaching Portfolio: Your Most Important Public Relations Plan  Chapter: Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator. (2003). B. DeSanto & L. Sallott (Eds.). New York: Public Relations Society of America Educators Academy.

The Use of Persuasive Appeals in the Travel and Tourism Industry Pre- and Post-9/11

 

Localize; Media Conferences; Persuasion Theory; Proactivity and Reactivity; Pyramid Style; Writing

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Bringing Professional Networks into the Classroom

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Travel and Tourism Practitioners Put Public Relations in the Driver’s Seat

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A New Era of Patient Confidentiality

          Public Relations Tactics. (2002, August). New York: Public Relations Society of America.  

 

Skating on Thin Ice: The Saga of the Buffalo Sabres

          Public Relations Tactics.(1997, December). New York: Public Relations Society of America.