Final Exam Learning Objectives and Study Guide

VIDEO:  UNDERSTANDING THE INTERNET

1. Explain the origin of the internet.

2. Define the internet and what makes it up.

3. Identify the major uses of the internet.

4.  Identify several characteristics that  distinguishes the internet from
 all other media systems.

CH13 COMMUNICATING WITH MEDIA

1.   Compare and contrast the similarities and differences between 
face-to-face and mediated communication.

2. Identify the personal and social influence of new media.

3.   Identify the advantages and disadvantages of using memoranda.

4.   Explain how a memorandum differs from a letter.

5. Identify and explain the advantages and disadvantages of using
 memoranda.

6. Identify the telephone etiquette practices recommended for personal
 and business calls.

7. Identify the advantages of answering machines, voice-mail networks,
 and facsimile (fax).

8. Explain how computer networks are linking together local, national,
 and multinational communication systems.

9. Explain the advantages and disadvantages of electronic  mail and 
identify recommended e-mail norms.

10. Compare and contrast the advantages and disadvantages of computer
 conferencing, audio  conferencing, and video conferencing.

LECTURE:  DEMASSIFICATION OF MASS MEDIA

1.   Identify factors that have contributed to the demassification
 of media and explain why they have demassfieid it.

ARTICLE: AMUZING OURSELVES TO DEATH

1.  What does Postman mean when he say that forms of media are metaphors?

2.  In what general ways do the predomiinfluence itnate media forms of a society/culture
    influence it?

3.  What do media (new forms of communication) have to do with epistemology (knowing, 
    truth-telling)?

4.  What are the implications of the rising domination of video over print forms of   
     communication?

VIDEO:  THE PUBLIC MIND-CONSUMING IMAGES

1.   Compare and contrast an image to an utterance?

2.   Identify the users of images and their purpose.

3.   Identify what images are comprised of that contributes to their ability to influence.

4.   Identify and explain the possible consequences of the use of images.

VIDEO:  THE PUBLIC MIND: LEADING QUESTIONS

1.   Identify the techniques used to develop the content of images.

2.   Identify the strategies used to design images to influence the public.

3. Describe the consequences of using image-making techniques and 
strategies on the democratic process.

Ch. 14  UNDERSTANDING MASS COMMUNICATION

1.   Explain the idea of media dependency in modern American society.

2. Describe the ancient cultural heritage that now enables human
 beings to communicate with written symbols and by using the
 technology of the printing press.

3. Describe the history of books as a mass medium in the American
 colonies and in their later development in the contemporary US.

4. Summarize the early history, later development and current status
 of newspapers in American society.

5. Summarize the history and current status of magazines as a mass 
medium in American society.

6. Describe the general background, development, and current status
 of the motion picture industry in the United States.

7. Describe briefly the history and development of both radio and 
television as broadcast media in the United States.

8. Describe briefly the history and development of both  the Internet 
and World Wide Web in the United States.

9. Define and explain each of the five stages in the mass 
communication process.

10. Explain why the mass communication process more closely
 follows a linear rather than a transactional model of communication.

11. Explain why early media researchers subscribed to a magic bullet
 theory of media effects.

12. Explain why theories of minimal and selective influences replaced
 the magic bullet theory.

13. Identify and explain the three major factors that determine a person's
 selective exposure to and influences from a particular media presentation
 (individual psychological differences, social category memberships,
 and social relationships).

14. Explain the adoption of innovation process and its relationship
 to mass communication.

15. Define and explain the five propositions of the accumulation theory
 of long-term influences on individuals, society, and culture.

16. Explain two kinds of socialization theories of long-term influences 
of the mass media (modeling theory and social expectations theory).

VIDEO:  THE KILLING SCREENS

1.  Identify the reasons for the prevalence of TV violence.

2.  Describe the social relationship characterized in violent episodes and its consequences.

3.  What are the lessons of heavy viewing of TV violence.

4.  Identify what can be done to overcome the limitations of TV producers short of censorship.

5.  Identify what parents and teachers can do to deal with TV violence.

ARTICLE: MAKE BELIEVE MEDIA

1.  Identify the ways entertainment content has limited and biased the portrayal of the real socio-cultural world.

2.  Describe how media portrayals influence our perceptions of the real world.

ARTICLE: ETHICAL DILEMMAS OF PROSOCIAL TV

1.  Define prosocial TV.

2.  Identify the type of culture in which the prosocial dilemma is most likely to occur.

3. Identify, explain, and exemplify the four dilemmas of prosocial TV.

VIDEO: ADVERTISING AND THE END OF THE WORLD

1. Why did advertising arise in US?

2. What is the purpose of advertising?

3. What are the alleged influences of advertising on public
      perceptions of reality?

4.  How will advertising contribute to the "end of the world" as we know it?

SEE Course Schedule for final exam date and time.