- Apply rhetorical principles to design and evaluation of mediated and non-mediated communications.
- Explain relationships among components of communication process.
- Explain types, functions and relationships of verbal and nonverbal symbols in mediated and non-mediated communications.
- Identify major communication technologies, explain functions, and apply specialization technologies to the design, production, and distribution of messages.
- Recognize and explain the relevance of key historical and socio-cultural phenomena to the evolution, development, and effects of communication, mediated and non-mediated.
- Understand and apply ethical principles to the practice of communication.
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