Department of Communication
Department of Communication
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Media
Management teaches the skills and theories necessary for nonproduction careers
in media. The program prepares
students interested in management for work in traditional and emerging media
industries or with related consulting or vendor firms.
Students learn the historical and theoretical background as well as the
skills required to perform the daily tasks that encompass the job
responsibilities for a career in broadcast and media management.
Topics covered by the program include media sales, programming,
promotion, new technologies, research and survey methods, and organizational
communication.
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