CM 102
Mass Media and Society

How Media/Impact Works

How Media/Impact Works

Outline of Topics

Media

Across Media

You in the New Information Age

According to industry estimates, the average adult in the United States spends more than half of his or her waking life with the media.

Introduction

Adult Media Usage in the U.S.

A Basic Model of Human Communication

Significant Transitions in Human Communication

1. The Development of Speech
and Language

Between 90,000 and 35,000 B.C.

2. The Invention of Writing

Starting about 2500 B.C.

3. The Invention of the

Printing Press

1456

4. The Beginnings of Mass Newspapers

Early 1830s

5. The Electric Telegraph

1844

6. The Introduction of Films

About 1900

7. The Beginnings of Broadcasting

Radio - 1920s
Television - late 1940s

8. The Computer Revolution

Following World War II

The Communication Process

The Communication Process

The Communication Process

The Communication Process

The Communication Process

The Information Superhighway

Convergence - combining into a common technological base

DIGITALIZATION

Ways of Classifying Technology

Mass Media
Technological Basis

Communication Types

Categorizing Mass Media

Mass Media in Transition

Traditional vs. New Media

Traditional

New

Computers

Access to Tools

The New Communications Network

The New Communications Network

The New Communications Network

Principles guiding its creation

The New Communications Network

Five challenges for the new network

Understanding the Mass Media Industries: Three Key Themes

Understanding the Mass Media Industries: Three Key Themes

Relative Size of the U.S. Media Industries

The Media as Business

The Media as Business

Global Media Giants

FIRST TIER

SECOND TIER

News Corporation

AOL/Time Warner

The Media as Business

The Media as Business

The Media as Business

The Media as Business

The Media as Business

The Media as Business

The Media as Business

The Media as Business

The Media as Business

The Media as Business

The Media as Business

Yearly Time Each Person Spends Using Media- 1997

How People Will Spend Their Media Dollars

How People Will Spend Their Media Dollars

The Media and Communications Technology

Three Stages of Development

Preagricultural Society

Agrarian Societies

Agrarian Societies

The Media and Communications Technology

The Media and Communications Technology

The Media and Communications Technology

The Media and Communication Technology

Literacy Grows

Industrial Society

The Industrial Age Has Profound Sociological Implications

Negative Impacts of Industrial Age

The Media and Communications Technology

Information Age

The Media and Political, Social, and Cultural Institutions

The Media and Political, Social, and Cultural Institutions