DEPARTMENT OF COMMUNICATION

STATE UNIVERSITY COLLEGE

FREDONIA, NEW YORK

 

 


Text Box: COMM 385
International Media
Spring 2006
8:00-9:20 Tu,Th
Fenton 168
CRN 10370 (01)
            13349 (02)
     

 

 

 

 

 

 

 

 

INSTRUCTOR

 

Ted Schwalbe

Office: McEwen 326

Telephone: 673-3410

Office Hours: 10-11M-F or by appointment

e-mail: schwalbe@fredonia.edu

course web page: http://www.fredonia.edu/department/communication/schwalbe/cm385.htm

 

Useful web sites:

 

www.timelapse.com/tvlink.html#international - International TV stations

www.radio-locator.com - MIT listings of international radio stations

goan.com/radio.html - GOAN International Radio Stations

www.ecola.com  Ecola link to international newspapers and magazines

www.ejc.nl/jr/emland/index.html - European Journalism Center Description of Media Systems

www.internews.org - information about media systems in Eastern Europe and former Soviet bloc

www.irex.org - US nonprofit organization specializing in higher education, independent media, Internet development, and civil society programs in the United States, Europe, Eurasia, the Near East, and Asia.

 

ABOUT THE COURSE

 

          This course will introduce students to the study of international and domestic media systems around the world. This will be accomplished through reading and discussion of media systems in other countries as well as key issues internationally. We will watch videotapes of programming from other countries both in-class and out-of-class. Due to the international and multicultural content of the material, this course is a GCP III-B course for non-CM majors (old general education program).


COURSE GOALS

 

·         An understanding and appreciation of how different countries and cultures use the media in unique ways.

·         An understanding of different systems of ownership, financing, regulation, and programming.

·         An awareness of key international media issues

 

REQUIRED TEXTS

 

de Beer and Merrill, Global Journalism: Topical Issues and Media Systems, Boston: Allyn and Bacon, 2004.

 

McPhail, Global Communication: Theories, Stakeholders, and Trends (2nd ed.), Boston: Blackwell, 2006.

 

Other materials will be placed on reserve at Reed Library or course web page. The Encyclopedia of International Media and Communication is in reference section and is a valuable asset for this course.

 

ATTENDANCE

 

You are expected to attend all classes. 3 points will be deducted from your final average for each unexcused absence (1 point for late). Verifiable and legitimate absences in which I am notified ahead of time will not result in lost points. You are responsible for all worked missed as well as handing in any assignments due.

            You are expected to participate in class discussions and activities. A portion of your final grade reflects participation. You will be expected to have read assigned material prior to class.

If you have a cell phone, either do not bring it to class or make sure it is turned off. 10 points will be deducted from your final average the first time it goes off. If it goes off a second time you will be required to withdraw from the course.

            All assignments are due at the beginning of class assigned. No assignments are accepted late.

 

ACADEMIC HONESTY

 

            As the University Catalog states, academic dishonesty will not be tolerated. Examples are given in the catalog. Any instance will result in a zero grade for that assignment. A second occurrence will result in a failing grade for the course and possible expulsion from the University.

 

ASSESSMENT

 

Midterm                                   25%

Final Exam                              25%

Participation                            10%

Assignments                           20%

Group Project                          20% (half oral, half written)

           

            Final grades will be based on your composite average.

A          90+                              C         70-74

A-                 87-90                           C-        67-70

B+       84-87                           D+       64-67

B          80-84                           D         60-64

B-                 77-80                           D-        57-60

C+       74-77                           F          <57


GENERAL COURSE OUTLINE AND READING

                                                                                                de Beer           McPhail          

 

I. Introductory Concepts and Key Issues                                                             

·         What is International Communication                  intro                 preface, pp.1-3

·         Why Study International Communication

·         Communication and Culture                                

·         Free Flow of Information vs. National Identity       8                      1 (12-16), 10, 11

·         Entertainment Program Exchange                                               5(122-129)

·         Global Advertising                                                 7                      9

·         Multinational Media Conglomerates

·         New Technology                                                                           12

·         Barriers to Media Development                            4

 

II. Multinational Media Companies                                                            

·         First Tier Companies - the "Big 6"                                                3         

·         Second Tier Companies                                                               4,5 (129-139)

·         Pros and Cons of Multinational Companies

 

III. Global Journalism

·         News Agencies                                                     3                      7

·         Print Media

·         Electronic Media

·         CNN                                                                                              6

·         International News Issues                                     5,6

 

IV. Comparisons of Media Systems                                    13-20                          

·         Media Usage

·         Overview of the World’s Media                                        

·         Ownership Structures and Financing                              

v      Public

v      Private

v      Conglomerates and globalization

·         Economics and Financing                                                           

·         Regulation                                                                        

·         Programming                                                                   

v      Entertainment

v      News                                                  

v      Music

v      Public service

v      Program Production                          

 

V. International/External Media Services                                    

 

 

DISCLAIMER – Any elements of this syllabus are subject to change by the instructor.

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