Table of Contents
CM 400 Broadcast Station Operation
Part I
What is a Manager
Levels of Management
Qualifications of Managers
Part II
Jobs at a Broadcast Station
Simple Administrative Structures
Medium-Market Radio Station Organizational Chart
Where to Find Personnel
Other Forces Affecting Personnel
Equal Employment Opportunity (EEO)
Part III
Why Do Research
Types of Audience Research
Qualitative station data
Elements of a Survey
Ways to Obtain Data
Who is Your Audience
Basic Audience Research Terms
Other Audience Terms
Important terms used in Sales
Important Terms for Comparison
Part IV
Radio Programming
Basic Influences on Programming
Who is in the Audience?
Programming Departments
LARGE MARKET
Traditional Distinctions
Television Programming
TV Dayparts
Some Basic Differences
Public TV Licensees
Public TV Programming
Sources of Programming for PTV
PBS Production Sources
Sources of Programming
Network Produced Programs
Hourly Cost for PT Programs
1992-93 License Fees
Longest Running Network Series as of 1995/96
Network Soap Opera Ratings July 1994
Network Nightly News Ratings
Network Compensation Rates CBS Example
Types of Syndicated Programs
Samples of Syndicated Program Types
1995 Early-Fringe Talk Shows
1995 Early Fringe Magazine Shows
1995 Top Prime Access Shows
Ways to Buy Syndicated Programming
TV Scheduling Strategies
Part V
Basic Kinds of Promotion
Influences on Increased Emphasis on Promotion
TV Promotion Staff Size by Market
Annual Promotion Budgets (1988)
Audience Promotion
Promotional Strategies
Models of Promotional Strategies
Types of On-Air Promotions
Types of Off-Air Promotions
Sales Promotion
Types of Sales Promotion
Part VI
Basic Kinds of Advertising
Five Steps to Selling
Time Spent by Ad Exec
Prospecting
Qualifying
Research & Targeting
Presenting
Servicing
Network Advertising (9/7/98-9/13/98)
Part VII
Broadcasting is a Business!!!
Broadcast Station Expenses
Broadcast Station Revenues
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