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Ticket Office adds online sales and makes name change
Tuesday, December 04, 2007

The addition of online sales is the latest improvement to the office, which has officially changed its name from the Central Ticket Office to the SUNY Fredonia Ticket Office.

An effort to enhance the process of purchasing tickets for performing arts and other entertainment events at the SUNY Fredonia is moving forward with the addition of online ticket sales.

Jefferson Westwood, director of Rockefeller Arts Center, announced today that the SUNY Fredonia Ticket Office is now selling tickets to December events in Rockefeller Arts Center and the Juliet J. Rosch Recital Hall online. Tickets for spring semester events will go on sale later in December.

Ticket Office Manager Alison Barry said the office’s new computerized ticketing system has the capability of providing “real-time” sales to each ticket buyer and for events with reserved seating, even allows a choice of seat location.

“It really is rare to find an in-house ticketing system with this degree of sophistication,” Ms. Barry said. “We are very excited to be able to offer this level of service to our customers.”

The ticketing system, known as TyTix, was instituted in August. The TyTix system is used at more than 75 arts centers, theatres and other venues across North America, including the Wharton Center at Michigan State University, the Broward Center in Fort Lauderdale, Fla., and the Toronto International Film Festival.

Mr. Westwood noted there is no service fee for customers making online purchases.

“Offering tickets online and not charging a service fee is part of our ongoing effort to make attending arts events and purchasing tickets for them as easy and convenient as possible,” Mr. Westwood said.

The addition of online sales is the latest improvement to the office, which has officially changed its name from the Central Ticket Office to the SUNY Fredonia Ticket Office.

“Our new computerized system is actually a decentralized system in that it allows us to sell a ticket to anything on the system from any terminal,” Mr. Westwood explained. “For instance, if a patron is attending a performance in Marvel Theatre, he or she can also purchase a ticket to a future show in King Concert Hall while there. Patrons can now order online, 24 –hours-a-day, seven-days-a-week. With these changes, the name ‘Central Ticket Office’ seemed a bit out-moded. We felt that just calling ourselves the ‘SUNY Fredonia Ticket Office’ was most descriptive of what we do.”

The ticket office currently operates in five locations on campus: the Williams Center, King Concert Hall, Marvel and Bartlett theatres, and Rosch Recital Hall. The Williams Center is the primary location for advance sales to all events and is also used as the “night of show” location for events which take place in the Multi-Purpose Room of the Williams Center.

Mr. Westwood said plans for next season include the option for “print at home” tickets. Right now online patrons have the choice of picking tickets up at the “will call” window at the performance or, if time permits, having their tickets mailed to them.

The ticket office is also an authorized ticketing agent for Coach USA, Greyhound and N.Y. Trailways bus companies and an authorized money transfer agent for Western Union. The ticket office also sells discounted movie passes to the Plaza 59 MoviePlex in Dunkirk.

Interested persons should visit www.fredonia.edu/tickets for a full description of SUNY Fredonia Ticket Office services.

Ticket office hours during the fall and spring semester are Monday through Friday from 9 a.m. to 5 p.m. and Saturday from 1 p.m. to 5 p.m. The ticket office is a division of Rockefeller Arts Center and can be reached at 673-3501 (toll free at 1-866-441-4928).

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State University of New York at Fredonia