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Core Process

What is the "Core Process"?

The Core Process is the sequence of tasks used to manage the design/redesign and development of web sites. It consists of six phases:
1. Define the Project
2. Development
3. Design
4. Implementation & Quality Assurance
5. Training
6. Launch 

The Core Process is initiated by the department contact person who completes a Project Survey. Then, using all the information available, a Project Proposal is created.

The Core Process and the Project Survey are drawn from the web management book by Kelly Goto and Emily Colter: Web Redesign 2.0: Workflow that Works. See:


1. Project Survey
Department contact person completes the Project Survey form for a new web project. Project Surveys are intended to be used for any complex web project that will likely require more than 15 hours to complete. (Simpler tasks may be requested with the Request Web Work form.)

2. Perform Content Audit
Audit the existing site to gather page count and complexity. Review department's web stats, if possible. Provides a clear picture of the number of web pages that need to be designed and the types of content in the site.

3. Create Project Proposal
A Project Proposal is created using the Project Survey, including known goals, scope, requirements/functionality, implementation plan, integration with existing marketing and business plans, and a preliminary schedule.

4. Send Project Proposal to department
Project Proposal may be revised, based on further department feedback. Department signs off on Project Proposal (steps 1-3). The project is underway when department accepts the Project Proposal.


5. Create staging "sandbox" site

6. Detailed Content Audit of existing site
May be page-by-page or general, based on time or requirements.

7. Develop Content-level View
Develop detailed analysis of all aspects of site content

8. Develop Site-level View
Holistic site structure, major site functions, navigation, naming conventions, etc.

9. Develop Page-level View
Page layout of content and navigation

10. Develop User-level View
How a user navigates the site each type of task.

11. Department provides newhomepage/edited content
Text and images, based on needs that arise from assessing each View (Content, Site, Page, and User).


12. Theme design (skinning)
One or more designs are provided to the department (contingent on budget and time). A design sign-off is needed before site implementation can begin.


13. Create production server installation.

14. Implement site elements
Add site content, navigation, functionality (modules), and design theme(s).

15. Test site with department.
Prioritize bugs and fix them. This step may serve as preliminary department training.

16. Implementation complete
When testing is complete, department sign-offs on site.


17. Train department
Add content and maintain site, upload images, etc.

18. Develop maintenance plan
Meet with department to determine optimal maintenance plan based on time, budget, department's skill levels, etc.


19. Site goes live
Web site is now "in production".

20. Measure site performance and respond.
Using Google Analytics (GA) and Contact Us forms, the GA results help to develop and refine marketing plans, site changes, etc.

Page modified 12/7/15