The Licensing Program

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LICENSED, NAMES, MARKS AND LOGOS

Approved names, subordinate names, seal, marks and logos, school colors, trademark designations and institutional image.

1. Official Name
   There are four approved names for the university, as follows:
   SUNY Fredonia
   Fredonia State
   Fredonia State University
   Fredonia
    
   
2. Alternate Names
   Other subordinate names that may be used are:
   SUNY Fredonia
   FSU
   Blue Devils
    
   No other abbreviations or acronyms are approved to identify the University.
    
   
3. Official Seal
   There is one and only one approved university seal, which bears the date 1826. There are two common variations of the official seal (shown below). The seal may be reversed from a dark field in some applications.
    
   
4. Marks and Logos
   There is one and only one approved University logo (shown below). Alterations of the logo are not permitted. Color variations require the approval of the University Publication Services Office.
    
   
5. School Colors
   The official school colors are royal blue (PMS-286) and white.
    
   
6. TM Designations
   The TM designation indicates a registered, protected trademark. It must be used in conjunction with all logos and marks identifying the University. Typically the small TM should be placed in the lower right hand corner, adjacent to the mark.
    
   
7. Institutional Image
   SUNY Fredonia marks may not be used in conjunction with references to alcohol or drugs. Additionally, any use of the University identification device that contains explicit sexual references or detrimentally reflects on the University image is not approved.

THE APPROVAL PROCESS

The following procedures apply to only items being purchased and/or produced which bear SUNY Fredonia identification names and/or devices.

1. Design Approval
   The design for the imprint on the items(s) you are ordering must be approved by the Publication Services Office before your order is placed. The vendor producing your item(s) should not proceed until design approval has been obtained. If your design is approved the art will then be stamped and numbered and you may then get to your vendor. If it is disapproved, you will be told why. Once your design has been corrected, you may re-submit it for approval. If your vendor is designing the imprint for you, he/she must submit the proposed design for approval prior to manufacturing your Item(s).
2. Vendors
   Only properly licensed vendors are permitted to produce items bearing SUNY Fredonia identification devices. Listings of licensed vendors are available in the FSA offices and on our website. Always ask your vendor if he/she is licensed to produce university trademark itmes.
3. Orders
   All trademark merchandise orders must be placed according to the policies and procedures of your purchasing authority.
4. Royalties
   A standard royalty rate of 71/2 percent applies to all trademark items which are being sold above their initial cost.

FAQ - The Approval Process

1. What Items Need Approval?
   All items regardless of them being giveaways or resold which bear the institutions name, subordinate names (SUNY Fredonia, FSU or Fredonia Blue Devils), seal, mark and logos and other institutional references must be approved by the Trademark and Licensing Office. For example, T-shirts, Sweatshirts, baseball caps, etc.
2. Who can you purchase from?
   All items must be purchased from a licensed vendor. The approved vendor list is available in the FSA Office in Gregory Hall and from the university website.
3. What items can you purchase?
   You can purchase only those items from a licensed vendor that have been approved by the Fredonia State University Trademark and Licensing Office. Each licensed vendor has an approved list of items they can sell which bears the institutions name, seal, marks and logos. Pick from thislist of approved items.

The Purchasing Procedures

All orders must be processed according to the following procedures.

1. Going to an Approved Vendor
   
   1. Department office, organization or company calls venfor to initiate an order.
   2. Vendor sends completed "Compliance and Royalty Exemption Form," with attached artwork to FSA Trademark and Licensing Office.
   3. FSA Trademark and Licensing Office reviews and approves the form and sends a copies back to the vendor and the initiating office, organization or company.
   4. Department, office, organization or company processes Purchase Order and attaches a copy of the approved "Compliance and Royalty exemption Form" and approved artwork.
2. Exemption Process
   (Used only when an approved vendor is not available).
   
   1. Department, office, organization or company initiates the order by contacting the FSA Trademark and Licensing Office, completes a "Single Order Trademark License Form" and attaches artwork.
   2. FSA Office of Trademark and Licensing reviews and approves the order and sends the "Single order Trademark Licensing Form with approved artwork back to the initiating department, office, organization or company.
3. Department, office, organization or company processes the Purchase Order, attaches a copy of the approved "Single Order Trademark License Form" and approved artwork.
    
   
4. Purchasing Department
   The Purchasing Department will process the purchase order if the "Request for Single Order Form" is attached to the purchase order…or if the Design Compliance and Royalty Form is attached to the purchase order.