Armand Petri

Coordinator, Music Industry Program

Holding an M.A. in Arts Management from the University at Buffalo, Armand has revamped Fredonia's music industry program, presenting students with professional speakers, world-class musicians, and internship resources.

With expertise in artist management, live sound, and recording production, Armand has experience in almost every facet of the music industry. His time in the industry spans over 25 years, including working with artists, such as the Goo Goo Dolls, 10,000 Maniacs, and Sixpence None the Richer. From the valuable business lessons, Mr. Petri has learned, students, gain insight into the complex obstacles faced in the music industry.

Mr. Petri was also the recipient of a Gospel Music Association Dove Award, and his compositions have been featured in both television and film. Most recently, Mr. Petri composed the score for 2015 horror film Killer Rack, directed by Greg Lamberson.

MUSB 201 - The Business of Music
MUSB 230 - History of Music Industry
MUSB 304 - Business of the Beatles
MUSB 420 - Student Record Label
MUSB 425 - Music Marketing and Promotion
MUSB 465 - Music Industry Internship
MUSB 470 - Concert Touring and Sound

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Stuart Shapiro

Assistant Professor
Privately Practicing Attorney

A practicing attorney and former partner in the New York law firm of Cohen & Lombardo, P.C., Dr. Shapiro is an award-winning songwriter who has been a professional musician and performer since the age of 13.

He has appeared at venues across the country and abroad, opening for such acts as Paul Anka, Josh White, Michael Martin Murphy, The Buddy Rich Big Band, J. Giles, and John Couger Melloncamp.

As an attorney, he specializes in trial work and litigation, including business and commercial litigation, as well as personal injury matters. In 2012 he was named in the top 5% attorneys in NYS by the New York Times.

Dr. Shapiro represents numerous songwriters, performers, authors, recording studios, record companies, and film companies, as well as producers, photographers, and graphic artists. He is regularly engaged as a featured speaker, educating other attorneys on intellectual property and litigation issues.

MUSB 301- Music Copyrights 
MUSB 320- Music Contracts
MUSB 435 - Contemporary Issues in Music and the Marketplace

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Alison Pipitone

Adjunct Lecturer

With 22 years of musical experience, numerous nationwide tours, nine albums, a loyal following in the Western New York rock/indie scene and a record label of her own, Alison Pipitone is a force to be reckoned with. The singer-songwriter specializes in alternative music, rising to popularity with the introduction of the grunge scene in the 1990s.

Pipitone has been compared to Sheryl Crow and Chrissy Hynde, possessing the same female empowerment through her alternative music. She has shared the stage with big names such as Joan Jett, Sloan, The Barenaked Ladies, and Willie Nile to name a few. She was also featured on an album Tunes For Food: Redemption Day, an album aimed to raise money for food banks in Buffalo, Cleveland, and Long Island. The album included Pipitone and artists such as Heart, Yoko Ono, Jackson Browne, Little Steven and many more.

Pipitone has received 17 awards over her career, including Top Female Vocalist (ten times), Top Original Band (three times) and a lifetime achievement award awarded by Artvoice, Nightlife Magazine, WBNY Music Awards and Buffalo Music Awards. In September 2016, Pipitone received the prestigious Jim Lauderdale Songwriter award from the Sportsmen’s Americana Foundation.

MUSB 101 - Music Industry Career Foundations
MUSB 100 - Freshman Seminar

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Dr. Reneta Barneva

Professor and Associate Director

Professor and Associate Director of the School of Business. Dr. Barneva has over 35 years of academic experience, 20 of them at Fredonia. Her doctoral degree is from the University of Sofia, Bulgaria.

Dr. Barneva loves the music of the world and has traveled to over 20 different countries. She is also interested in electronic music and the interaction between music and technology in general.

As associate director of the School of Business, she would like to promote more visibility of the program and the great events it organizes, and stimulate the collaboration with other programs to attain a unique and rewarding student experience.

MUSB 351 - Digital Marketing and Promotion
MUSB 100 - Freshman Seminar

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