Sport Management - Career Pathways

Sport Management


What is Sport Management?

Sport Management includes the social and cultural dimensions of sport, management and leadership, ethics, marketing, communications, budget and finance, sport law, and video technology. This program prepares students for successful careers as sport business professionals.

Academic Programs

What Can I Do with a Sport Managment Degree?

A degree in Sport Management qualifies students for careers in sport marketing, sport management, sport administration, event/season promotions, sport journalism, sport broadcast, event/venue management, and ticket sales/customer service. Alumni of the program currently work with organizations including the Buffalo Bills, Buffalo Sabres,, university athletic departments, and fitness centers.

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Career Outlooks

To explore specific job outlooks, use MyNextMove, the Occupational Outlook Handbook, and MyPlan. Each offers unique insight about the personalities, skills, knowledge, technology, abilities, and educational requirements compatible with a job.

For a more personal approach, use resources like Candid Careers and Glassdoor. Candid Careers hosts thousands of interviews with industry professionals. Glassdoor provides numerous employee reviews from various companies. Both provide great insight into the industry and daily life of a particular career.

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Sample Job Titles

Athletic Director
Brand Manager
College Recruiter
High School Coach
Market Researcher
Parks and Recreation Director
Season Ticket Manager
Ski Resort Manager
Sponsorship Coordinator
Sports Agent
Sports Blogger
Sports Broadcaster
Sports Camp Director
Sports Promoter
Team Publicist
Tournament Planner

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Internships and Applied Learning Opportunities  Use FREDNetwork to find professional jobs, internships, student employment and summer job opportunities

Internships foster hands-on learning and skill building. They also help students make connections and network with potential employers. 

You can use FREDNetwork, the CDO’s job and internship database, to find internship (and employment) opportunities! Schedule an appointment with a CDO career counselor for more information and advice.

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Major-specific activities and student organizations and clubs provide venues to make connections and build strong networks. Depending on personal interests and career goals, students may join a variety of clubs such as the Sport Management/ Exercise Science Club.

Networks continue to grow through digital groups such as LinkedIn.

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Professional Associations

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Get Connected

Keep up to date with the Sport Management Program website.

What’s Next?

Not sure about your future? Schedule an appointment
The CDO is here to help you explore opportunities!
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CDO Events on Google Calendar

 Find the Fredonia Career Development Office on Facebook Find @FredoniaCDO on Twitter Find the Fredonia Career Development Office on Pintrest State University of New York at Fredonia on LinkedIn Find the Fredonia Career Development office on InstagramCareer Development Office logo

Office Hours
Academic Year: M-F
8:00 am - 12:00 pm
1:00 - 4:30 pm

Summer: M-F
8:00 am - 4:00 pmFredonia earns prestigious Carnegie Classification for community engagement

Career Development Office

Gregory Hall, 2nd floor
State University of New York at Fredonia
Fredonia, NY 14063
(716) 673-3327
(716) 673-3593 fax