Dr. Shazad Mohammed

Born in Trinidad, West Indies. Lived and studied for 13 years in Miami FL. Currently residing in Western NY and teaching at SUNY Fredonia.

Teaching Interests

Consumer Behavior. Marketing Foundations. Integrated Marketing Communication. General Business and International Marketing.

Research Interests

Reference pricing and price perceptions. Consumer suspicion. Online consumer transactions. Complaint behavior. Brand Extensions

Intellectual Contributions

• "Small Business Valuation and the Decision to Sell: The Case of a Growing Pizzeria," SAGE Publications: SAGE Business Cases Originals (2023).

Presentations

• "Marketing Laundry: The Ethics of Green, Pink, and Sports Washing in Business," Blended Intensive Program Business Ethics and CSR, Erasmus (2023).
• "Practical Approach to Teaching Cultural Awareness to Undergraduate Students," 17th Annual BRC conference (2022).
• "Small Business Valuation and the decision to Sell: The Case of a Growing Pizzeria," 17th Annual BRC conference (2022).