Dr. So-Jin Yu

So-Jin Yu LinkedIn Profile

Office Hours

• Monday and Wednesday: 8:40 a.m.–9:40 a.m. and 12:00 p.m.–1:00 p.m.
• By appointment

Teaching Interests

Financial and Managerial Accounting, Advanced Accounting, Accounting Information Systems, and Emerging Attestation and Assurance

Research Interests

Corporate Governance, Executive Incentives, Financial Reporting, and Accounting Misconduct

Awards and Honors

• Best in Business Award for Excellence in Faculty Research, School of Business, SUNY Fredonia (2025).
• Outstanding Reviewer Award, Global Business and Finance Review 2023–2024 (2024).

Professional Membership

• American Accounting Association (AAA)
• New York State Society of Certified Public Accountants (NYCPA), Buffalo Chapter
• Korean Accounting Association (KAA)

Intellectual Contributions

• "Diversity, Equity, and Inclusion Hiring in Public Accounting: Has the Profession Made Progress?," CPA Journal (2025).
• "Are Madison and Jacob (Still) More Employable than Aaliyah and Xavier (in Public Accounting Firms)?," Journal of Applied Business and Economics. (2024).
• "Integrating Sustainability into Supplier Management: A Classroom Exercise for SMEs Using the Kraljic Matrix and Sustainability Measurement Tool," Business Education Innovation Journal (2024).
• "The Effect of Pay Gap between CEO and the Top Management Team on Related-Party Transactions," Korean Accounting Review (2023).

Presentations

• "Detecting Anomalous Trading Patterns in the Cryptocurrency Market Using Graph Neural Network" (2025).
• "The Use of Generative AI in Quantitative Coursework" (2024).
• "Are Emily and Greg (Still) More Employable than Lakisha and Jamal (in Public Accounting Firms)?”" (2024).