Dr. Shazad Mohammed
Associate Professor (Business Administration)
W313 Thompson Hall
Ph.D., Florida International University
Born in Trinidad, West Indies. Lived and studied for 13 years in Miami FL. Currently residing in Western NY and teaching at SUNY Fredonia.
Consumer Behavior. Marketing Foundations. Integrated Marketing Communication.
Reference pricing and price perceptions. Consumer suspicion. Online consumer transactions. Complaint behavior. Brand Extensions
- "Small Business Valuation and the Decision to Sell: The Case of a Growing Pizzeria," SAGE Publications: SAGE Business Cases Originals (2023).
- "Practical Approach to Teaching Cultural Awareness to Undergraduate Students," 17th Annual BRC conference (2022).
- "Small Business Valuation and the decision to Sell: The Case of a Growing Pizzeria," 17th Annual BRC conference (2022).