Dr. So-Jin Yu

So-Jin Yu LinkedIn Profile

Office Hours

• Monday and Wednesday: 8:40 a.m.–9:40 a.m. and 12:00 p.m.–1:00 p.m.
• By appointment

Teaching Interests

Financial and Managerial Accounting, Accounting Information Systems, and Emerging Attestation and Assurance

Research Interests

Corporate Governance, Executive Incentives, Financial Reporting, and Accounting Misconduct

Awards and Honors

• Best in Business Award for Excellence in Faculty Research, School of Business, SUNY Fredonia (2025).
• Outstanding Reviewer Award, Global Business and Finance Review 2023–2024 (2024).

Current Research

• Artificial Intelligence (AI) Capability, CEO Vega Incentives, and R&D Investment

Professional Membership

• American Accounting Association (AAA)
• New York State Society of Certified Public Accountants (NYCPA), Buffalo Chapter
• Korean Accounting Association (KAA)

Intellectual Contributions

• "Diversity, Equity, and Inclusion Hiring in Public Accounting: Has the Profession Made Progress?," CPA Journal (2025).
• "Are Madison and Jacob (Still) More Employable than Aaliyah and Xavier (in Public Accounting Firms)?," Journal of Applied Business and Economics. (2024).
• "Integrating Sustainability into Supplier Management: A Classroom Exercise for SMEs Using the Kraljic Matrix and Sustainability Measurement Tool," Business Education Innovation Journal (2024).
• "The Effect of Pay Gap between CEO and the Top Management Team on Related-Party Transactions," Korean Accounting Review (2023).

Presentations

• "Detecting Anomalous Trading Patterns in the Cryptocurrency Market Using Graph Neural Network" (2025).
• "The Use of Generative AI in Quantitative Coursework" (2024).
• "Are Emily and Greg (Still) More Employable than Lakisha and Jamal (in Public Accounting Firms)?”" (2024).