Lei Huang, assistant professor of Marketing in the Department of Business Administration, has had his research paper about corporate social responsibility and consumer-brand relationship building published in the latest issue of The Marketing Management Journal.
The paper is built upon an early draft that received the 53rd Society for Marketing Advances Annual Conference Best Paper Award.
The Marketing Management Journal is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. It is concerned with all aspects of marketing theory and practice.
