Alumni get two new tools to stay connected
The Division of University Advancement is pleased to announce the launch of two new initiatives intended to enhance our ability to interact with and better engage our alumni.
The first is a new and improved SUNY Fredonia Statement, full of enhancements meant to create a more useful publication for our alumni in all aspects of their lives. Whether they’re interested in keeping up with friends or campus happenings, seeking career opportunities at any stage of life, or considering ways to support SUNY Fredonia and its educational mission, this new publication provides the tools to accomplish those goals.
Aesthetically, we’ve moved to a larger, four-color format, resulting in a more visually striking piece meant to grab and hold our readers’ attention. Just as importantly, we’ve made significant changes our content, placing a greater emphasis on upcoming events and opportunities for alumni to interact with our campus, faculty, students and fellow alumni. So, although we’ll still share highlights of recent Fredonia happenings, we’re making sure our graduates are aware of what’s coming down the road, so that they can make plans to join us, no matter where they now call home.
We’ve also changed the frequency of the Statement. Our research revealed that alumni most want to hear from us before the start of each semester, so that they know what’s coming up. Therefore, we’ll publish twice a year now (August and January) instead of the four we used to, providing our grads with every opportunity to stay involved. And believe it or not, despite creating this higher quality publication, we’re saving tens of thousands of dollars in production and mailing costs by reducing the number of issues each year from four to two, which is always welcome news.
In addition, we’ve timed this with the launch of our new alumni website, revamped using the same strategies employed in the re-design of this publication. Best of all, we’ve added an interactive component to the site — something we call FREDConnect, a social networking section available exclusively to Fredonia alumni. This interactive portal lets our alumni, faculty and staff start discussion groups, post job or internship openings, organize reunions and find lost friends — all from your computer. And as you’ll see after your first visit, we are committed to ensuring that this content stays fresh and useful. Just click on the “alumni” link off the home page, or bookmark www.fredonia.edu/alumni. We hope you’ll visit often and take an active role in this valuable online community!
