What is a marketing strategy?

Marketing and Communications staff

An effective marketing strategy helps an organization define the overall direction and goals for its marketing plans and practices. It can articulate how a firm will deliver its products or services in ways that can satisfy its customers or target market. With a well-developed marketing strategy, a company can design effective promotions and impactful marketing communication campaigns through marketing research and analytics to reach its targeted customers and maximize marketing returns on investment (MROI) while shortening sales cycles.

Marketing Program Find Other Programs Read More Academic Insights

Related Programs

students drawing logos on a whiteboard in the front of a classroom, a degree in marketing, marketing degree, degree in marketing, bachelor in marketing, marketing bachelor degree, jobs in marketing, business marketing.

Marketing at Fredonia

If you enjoy working on creative ways to help a company, group or person get the public’s attention, Fredonia’s marketing program is for you. Fredonia’s...

Two people engaged in a business deal shake hands across a table; business management; business manager; MBA degrees; , business managment

Business Management at Fredonia

Fredonia’s Management program offers you a future-focused business education. The program has the prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB)...

laptop computers, hands writing on notepads, business administration degree, degree in business administration, business administration major, jobs in Business Administration

Business Administration at Fredonia

The Department of Business Administration, accredited by the Association to Advance Collegiate Schools of Business (AACSB) for its programs in Accounting, Public Accountancy, Finance, Management...