Create and Capture Attention
If you’re passionate about finding creative ways to capture public attention and drive success, Fredonia’s Marketing program is your path to a rewarding career. With AACSB accreditation, our program ensures you develop essential skills in consumer analysis, research design, and innovative marketing strategies that will make you stand out in the marketplace.
What You’ll Gain:
- Consumer Insights: Learn to analyze consumer behavior and preferences to better understand market demands.
- Research Expertise: Master research methods like survey design, geographic analysis, and new product testing to shape effective marketing strategies.
- Hands-On Experience: Engage in internships starting as early as your junior year, gaining real-world marketing experience.
- Professional Networking: Join the American Marketing Association and participate in field trips and speaker events that keep you informed on the latest industry trends.
- Creative Problem Solving: Explore exploratory marketing and use innovative approaches to help companies and products gain public attention.
Fredonia’s experienced faculty and business connections ensure you’re career-ready.
