If you enjoy working on creative ways to help a company, group or person get the public’s attention, Fredonia’s marketing program is for you. Fredonia’s program includes instruction in survey research methods, research design, new product testing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. You will analyze consumer behavior in environments. Along the way, you will be supported by faculty with decades of professional experience.
The Fredonia Difference
Fredonia’s Marketing program has the prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) demonstrating excellence in instruction and proactive community service. Internships are required in Fredonia’s program. You will be active in a professional setting as early as your junior year. Students are also active in business clubs as early as their first year. The American Marketing Association offers students the opportunity to learn about current marketing trends through speakers and field trips.
Career Opportunities for Marketing
- Marketing executive
- Advertising executive/manager
- Promotions director
- Market research analyst
- Sales executive/manager