Dr. Seungbak Lee
Dr. Seungbak Lee co-authored published research that examines the role of sports analytics in modern kinesiology and sports management.
The article, “Is Sport Analytics a Saving Boat for Traditional Measurement and Evaluation in Kinesiology,” appears in Measurement in Physical Education and Exercise Science, a peer-reviewed academic journal published by Taylor & Francis.
From a sport management perspective, the research highlights applications such as fan engagement analytics, social media analysis, ticket pricing, resource allocation and strategic planning — areas that are increasingly central to sport organizations and academic programs.” - Dr. Seungbak Lee
The study proposes a comprehensive framework that positions sport analytics as an applied extension of traditional measurement and evaluation, integrating data management, analytic modeling and information systems, explained Lee, an assistant professor of Sport Management in the School of Business.
Drawing on developments in big data, artificial intelligence and advanced analytics, the article demonstrates how sport analytics can enhance decision-making in both sport performance and sport management contexts.
Students will be exposed to the research findings when Lee integrates concepts developed in the study, particularly the framework of sport analytics and its core components, in courses that he teaches.
SPMG 440: Data Analytics in Sport Management is structured around data management, analytic modeling and data visualization. In SPMG 218: Technology in Sport, Lee focuses on a range of analytics techniques used in sport marketing and sport management, helping students understand how data-driven approaches are applied in contemporary sport organizations.
“From a sport management perspective, the research highlights applications such as fan engagement analytics, social media analysis, ticket pricing, resource allocation and strategic planning — areas that are increasingly central to sport organizations and academic programs,” Lee explained.
The study emphasizes that sport analytics does not replace traditional measurement and evaluation, but rather extends it, ensuring continued relevance in an evolving, data-driven sport industry,” Lee added.
Lee, an assistant professor of Sport Management in the School of Business, shares writing credit with Dr. Minsoo Kang, of the University of Mississippi.
The publication reflects SUNY Fredonia’s growing emphasis on applied analytics, interdisciplinary research and innovation within the School of Business.
