a student operates a camera for a television production in the Thompson TV studio

Media Management

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Communication: Media Management at Fredonia

Fredonia’s Media Management program prepares you to manage various aspects of the visual and performing arts. Our well-rounded syllabi includes instruction in business and financial management, marketing and fundraising, law and ethics, media sales, programming, research and survey methods, and event promotion and management. The program prepares you for work in traditional and emerging media industries or with related firms, or for a career in broadcast and media management.

The Fredonia Difference

Fredonia’s Department of Communication strives to foster in students an understanding of the role, process, and practice of communication through teaching, research, creative work, and service. It is a multidisciplinary field, drawing on ancient and modern rhetoric, social sciences, aesthetic theory and technique, cultural studies, and other perspectives.

 

Career Opportunities

  • Media executive
  • Multimedia specialist
  • Researcher for broadcast/film/video
  • Public relations official
  • Social media manager
  • Television/film/video producer
  • Web content manager

It's Different Here

450

Study Abroad

Study-abroad opportunities in 58 different countries

3

Communication groups

Applied Communication Association, Lambda Pi Eta (honor society), and the Public Relations Student Society of America - allow you to apply your skills and gain experience

4

Student-run media outlets

Fredonia has a TV station, two radio stations, and newspaper to allow you to gain practical experience leading a media platform

Sample Courses

COMM 375 Mass Media Theory

The course will examine the historical context of media theory covering the emergence of United States media technology, economics, cultural implications, and political influences to provide a basis for examining the evolution of media theories.

COMM 420 Communication Law and Ethics

Assessment of the regulatory framework and major legal issues of the mass media. Examination of ethical issues in the media as well as principles and concepts of ethical theory.

COMM 400 Media Industry Management

Analysis of the various techniques and problems involved in management of media companies. Topics examined include general theories of management, ethics, audience research, programming/content, sales/revenue, and business practices.

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