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Communicate with Purpose and Precision

Prepare to lead in a world where communication is everything. The Strategic and Professional Communication BS Degree equips you with in-demand skills to craft impactful messages across civic, interpersonal, and professional landscapes. Whether you're shaping brand narratives or managing public relations campaigns, you develop the tools to communicate with confidence and clarity.

What You'll Gain

  • Communication Ethics – Understand the principles that guide responsible and ethical communication in all settings.
  • Cultural Awareness – Learn to navigate and respect diverse perspectives in a globalized world.
  • Message Construction – Develop persuasive and informative content that resonates with your audience.
  • Professional Speaking – Master the art of clear, effective public speaking in any environment.
  • Stakeholder Management – Build and maintain relationships between organizations and their key audiences.
  • Brand Awareness – Gain insights into creating and promoting a cohesive, impactful brand presence.
  • Research and Evaluation – Hone your ability to assess communication strategies and outcomes.

Career Opportunities for Strategic and Professional Communication

  • Advertising Manager
  • Content Marketing Manager
  • Digital Media Strategist
  • Public Relations Manager
  • Brand Manager
  • Corporate Communications
  • Marketing Manager
  • Social Media Specialist

COMM 313 Political Communication

The course addresses the evolution of political communication practices throughout history and the critical the analysis of speeches, debates, ads, news, entertainment, social media and other types of political communication. The primary goals of this course are to equip students to become more critical consumers of political communication and to encourage and prepare students to become more civically engaged through the use of effective communication practices.

COMM 373 Gender and Communication

Using a variety of theoretical models and critical approaches, students examine everyday communication practices to identify how gender, communication and culture create a complex and dynamic web of meaning with significant implications for individuals and society.

COMM 424 International Public Relations

This course provides a structured and practical framework for understanding the complexities of international public relations. In an increasingly multinational and multicultural economy, the course will guide students through the challenges of communication and problem solving across a range of organizations in cross-cultural settings. This course also highlights the different approaches professionals must consider in specific global PR contexts.

Marketing Manager

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

  • Median Salary: $156,580 per year
  • Job Outlook 2022-2032: 3% growth
  • Typical Entry-Level Education: Bachelor's degree

Public Relations

Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

  • Median Salary: $130,480 per year
  • Job Outlook 2022-2032: 6% growth
  • Typical Entry-Level Education: Bachelor's degree

Top Executives

Top executives plan strategies and policies to ensure that an organization meets its goals.

  • Median Salary: $103,840 per year
  • Job Outlook 2023-2033: 6% growth
  • Typical Entry-Level Education: Bachelor's degree

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