Power of advertising can be deadly, Convocation speaker to argue Wednesday

Renowned media critic Jean Kilbourne will deliver the annual Maytum Convocation Lecture at SUNY Fredonia on Wednesday, Sept. 19, at 3:30 p.m. in King Concert Hall. Dr. Kilbourne is an author, speaker and filmmaker whose critique of alcohol and tobacco advertising and its impact on today’s youth has brought her international acclaim. The title of her talk is, "Deadly Persuasion: The Power of Advertising."

Known for her ability to present provocative topics in a way that unites rather than divides, she argues that the advertising industry sells a great deal more than products. It sells values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. Sometimes it sells addictions.   

Dr. Kilbourne’s books are on display and for sale at the University Bookstore.

Dr. Kilbourne's lecture kicks off the year-long Convocation theme, “A Time for Change: Shifting Paradigms, Creating Possibilities.”

Leading up to her talk, a panel discussion with faculty will begin at 1:30 p.m. in Room 204 of the Williams Center. The panel will consist of Dr. Cheryl Drout (Psychology), Dr. Jessica Akey (Communication), Dr. Jeanette McVicker (English) and Dr. David Larson (Business Administration). Dr. Kilbourne will be a respondent.

Immediately after the keynote address there will be a reception and book signing in the Marvel Theatre lobby.

Dr. Kilbourne has twice received the Lecturer of the Year award from the National Association for Campus Activities and was named by The New York Times Magazine as one of the three most popular lecturers on college campuses.

She is an internationally acclaimed media critic, author, and filmmaker, known for her ability to present provocative topics in a way that unites rather than divides and that encourages dialogue. With expert knowledge, insight, humor and commitment, she moves and empowers people to take action in their own and in society’s interest.