Brand Style Guide
Fredonia’s brand standards were established in 2015 to ensure consistent, easily-recognizable visual assets are used to present Fredonia in a positive way to all audiences.
Fredonia's brand assets include the college and athletics logos, name, seal, colors, and other marks and images which are valuable assets and represent the reputation and achievement of Fredonia and its community.
Your cooperation in following these guidelines will strengthen and reinforce Fredonia's brand identity across all print and digital platforms.
The expandable links below have more information on how to use Fredonia's visual elements.
Institutional Image
Fredonia marks may not be used in conjunction with references to alcohol or drugs. Additionally, any use of any Fredonia logo that contains explicit sexual references or detrimentally reflects on the university image is not approved.
Minimum size requirements
The university logo must not be scaled below 1.5 inches wide for the one-line logo and 1.25 inches wide for the stacked version. The “State University of New York” becomes illegible at small sizes.
Logo variations and exceptions
Logo with extended "State University of New York" lettering
This version of the logo is ONLY PERMITTED for use on:
• the university website header and email to resolve screen legibility issues.
• small merchandise that can not maintain print legibility using the official brand logo.
Logo with "State University of New York" lettering removed
This version of the logo is ONLY PERMITTED for use on internal documents/websites that will not be seen by the general public. Permission is required from Marketing and Communications.
Wordmark with logo and lettering removed
This version of the logo is ONLY PERMITTED for use when approved by Marketing and Communications. This version is not approved for general use.
Logo independent of wordmark and lettering
The brandmark is ONLY PERMITTED for use when used in conjunction with the official logo on the same document or item. It is also permissible in select spaces on the Fredonia campus, or when approved by Marketing and Communications.
Office, department or division names can be used to create a “lockup” with Fredonia’s main logo. Departments should submit a job request to the Department of Marketing and Communications to request sub-branding imagery.
Fonts (typefaces)
The following two typeface families should be the first choice for body copy and layout in all university publications, presentations and correspondence. Radikal is a sans-serif typeface that can easily be substituted with the similar styles such as: Univers, Helvetica, Arial, and Verdana. Minion is a serif typeface that can easily be substituted with Times, Times New Roman or Garamond.
Color palette
The official logo colors are blue PMS 286 and white for the logomark and black for all type. These colors should be used whenever possible.
For 4-color publications there is a CMYK version of the logo that replicates PMS 286 in process inks.
For publications using 1 or 2 colors, the logo color options are all-blue, all-black and all-white.
For invitations and note cards, another color option is available: silver can be used for the symbol and type.
Fredonia secondary colors:
Fredonia accent colors:
The athletics logo, the Fredonia Blue Devil, may be used only by the Athletics Department, campus bookstore, or by special permission from the Trademarks and Licensing committee and the Director of Athletics or designee. It may not be used in place of, or adjacent to, the State University of New York at Fredonia logo. The Fredonia Blue Devil is a unique symbol for Fredonia's athletic teams, and, as such, may note be used to represent academic or administrative units of the university, clubs or intramural sports teams, college affiliates such as Student Association or Faculty Students Association, nor by individuals employed by the college. Exceptions for athletic-related events must be approved by the Trademarks and Licensing Committee and the Director of Athletics or designee.
The primary athletics logos (below) are blue and yellow, against a white background.
Aside from the familiar block "F" and the athletics logos, Fredonia has other official graphic identifiers; the FRED oval is one. No other graphic may be used to officially identify Fredonia.
The official graphic identifiers should not be used in combination with each other, and should not be incorporated into another logo.
Organizational units and departments within SUNY Fredonia should not create their own logos, word marks or other unique identifiers. Departments can use "lockups" explained in the section above.
FRED oval
The Freddy Blue Devil illustrations and details are additional assets for SUNY Fredonia’s visual identity.
The university seal uses a simplified version of the New York State seal. The seal is restricted for use as authorized by the Trademark and Licensing Committee. Contact the Trademark and Licensing Committee for permission to use the university seal.
The official graphic identifiers should not be used in combination with each other, and should not be incorporated into another logo.
Organizational units and departments within SUNY Fredonia should not create their own logos, word marks or other unique identifiers. Departments can use "lockups" explained in the section above.
The Marketing and Communications department has an agreement with Alfred State University, following the SUNY Shared Services initiative, to produce all university letterhead, envelopes and business cards for Fredonia.
To order, click this link. Contact our office to receive access.
Numerous options are available as pre-designed templates for all of these items. However, if the solution you seek does not exist, Fredonia’s Design Team can assist you in developing a solution, providing that it meets with the graphic standards of the university. Fonts, colors and logo placement may not be changed.
Department budget codes may be printed on envelopes for ease of accounting. For each template, type in your information in the fields to the left as directed. When finished, click “save” and give the template a unique name. Then, click, “Add to shopping cart” when finished. You will be given a proof to review. After viewing the proof, you will be prompted to enter your Procurement Card information.
(need visuals)
In text form, refer to the university as “The State University of New York at Fredonia” or “SUNY Fredonia." Subsequent references to the institution call it simply “Fredonia.”
Fredonia State is acceptable when referring to an athletic department or program.
Fredonia State University, Fredonia State College, or FSU are not acceptable.
Sub brand examples (first and subsequent references):
- The State University of New York at Fredonia School of Music
- Fredonia School of Music
- The State University of New York at Fredonia College of Education
- Fredonia College of Education
- The State University of New York at Fredonia Department of Human Resources
- Fredonia Department of Human Resources
All faculty and staff email signatures must display their university affiliation consistent with the following standards.
EXAMPLE:
Name
Title
Department
The State University of New York at Fredonia
(logo)
o 716-673-XXXX
c 716-673-XXXX (optional)
f 716-673-XXXX (optional)
fredonia.edu
2020 Williams Center
280 Central Avenue
Fredonia, NY 14063
How to place the Fredonia logo in your signature
The use of the approved 2-color logo is acceptable for university email signatures. The logo should not be altered in any way from the original. We encourage all employees to include the logo within their email signatures. To do so, open the “Settings” tab in your gmail account, select “Settings” from the drop-down menu, and scroll down to the Signature box. Place your cursor where you want the logo to appear (as well as any name, title, phone, email, etc. text), and click “Insert Image.” DO NOT paste the actual logo into the signature. Instead, paste this link into the URL window:
/sites/default/files/ logos/Logo_Stacked_Email-Signature.png
When finished, click “OK,” and “Save Changes.”