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Research by Fredonia Business professors confirms ‘signaling hypothesis’ of stock splits

Roger Coda

The research project “Stock Splits and Cash Flows: A New Test of the Signaling Hypothesis,” initiated in 2015 by Drs. Taihyeup Yi and Julie Fitzpatrick of the School of Business, confirmed that the stock market reacts positively to announcements of stock splits, even though these splits have no net effect on a shareholder’s wealth.

Marketing research by business professor shows the reality – and rewards – of “customer delight”

Christine Davis Mantai

Research by Dr. Donald Barnes, assistant professor in the School of Business, is adding to the growing material lending credence to the idea that there’s something new in the transaction of buying and selling. It’s called “customer delight,” and it’s not just a myth, Dr. Barnes said.

Business Club selects governor hopeful Paladino to keynote annual dinner; names VP Bennett its Business Person of the Year

Lisa Eikenburg

Buffalo developer Carl Paladino, right, candidate for the 2010 New York State Governor's race, served as the keynote speaker for the 33rd annual Business Person of the Year Awards in April, at which Fredonia’s Tracy Bennett, vice president for Administration, was honored as this year’s selection.