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School of Business hosts awards event to honor excellence
The School of Business recently hosted its scholarships and awards event, honoring graduating students as well as fellow undergrads.
Huang co-author of best paper
Marketing Associate Professor Lei Huang from the School of Business presented papers recently about the application of social media, such as Twitter, for corporate social responsibility (CSR) marketing communications, at two international conferences.
SAGE Business Cases publishes faculty case study
Professor of Finance Moj Seyedian and Associate Professor of Marketing Shazad Mohammed had their business case study, "Small Business Valuation and the Decision to sell: The Case of a Growing Pizzeria," published in the March 2023 issue of Sage Business Cases.
Huang's research on corporate social responsibility published in international journal
The backfire effect of corporate social responsibility (CSR) is examined in an article, co-written by Department of Business Administration Associate Professor of Marketing Lei Huang.
Huang named judge of AMA collegiate competitions
School of Business Associate Professor of Marketing Lei Huang was recently selected to become a national judge by the American Marketing Association (AMA) Collegiate Chapters Council. AMA is the essential community for marketers around the world and leads an unparalleled discussion on marketing excellence.
Business students’ market research guides rebranded restaurant
They didn’t wait tables or prepare its signature flatbreads in the kitchen, but School of Business students gave valuable assistance in development of the new Buddy Brewster’s Ale House in Fredonia.
State Sen. George Borrello to share marketing advice in campus talk
New York State Sen. George Borrello, who achieved entrepreneurial success in his 20s before entering politics, will share his marketing experience, which includes founding Top Shelf Marketing, on Thursday, Feb. 20, at 6 p.m.
Campus asked to donate winter clothing to campaign
Students, faculty and staff at Fredonia are invited to donate gently used winter clothing to the United Way of Northern Chautauqua County for use by those in need.
Business students craft market research for Dunkirk elementary school
It was a classic win-win for seniors on the cusp of receiving degrees in Business Administration: Management at Fredonia and for Northern Chautauqua Catholic School (NCCS) seeking valuable market research.