students drawing logos on a whiteboard in the front of a classroom

Marketing

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Business Administration: Marketing at Fredonia

If you enjoy working on creative ways to help a company, group or person get the public’s attention, Fredonia’s marketing program is for you. Fredonia’s program includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. You will analyze consumer behavior and market environments. Along the way, you will be supported by faculty with decades of professional experience.

The Fredonia Difference

Fredonia’s Marketing program has the prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) demonstrating excellence in instruction and proactive community service. Internships are required in Fredonia’s program. You will be active in a professional setting as early as your junior year. Students are also active in business clubs as early as their first year. ENACTUS, our entrepreneurial student organization, has consistently competed, and won awards, at a national level. The American Marketing Association offers students the opportunity to learn about current marketing trends through speakers and field trips.

Career Opportunities

  • Marketing executive
  • Advertising executive/manager
  • Promotions director
  • Market research analyst
  • Sales executive/manager

It's Different Here

213

Local internships

Internships performed by Fredonia business students for local and regional organizations

97%

placement for graduates

97% of business school graduates report being employed or pursuing advanced degrees within one year

Top 5% of business schools worldwide

Fredonia's AACSB accreditation means your degree is more valuable.

Why Marketing at Fredonia?

The enactus club poses for a group photo at commencement

ENACTUS

National award-winning student group that works with the local community through economically, environmentally and socially supportive entrepreneurial projects.

Fredonia ENACTUS

a professor discusses with students a business project in a classroom

Qualified faculty

Faculty bring real world expertise to the classroom through lecture and group projects working with real clients.

students pose for a photo at the entrance to Corning Museum of Glass

Speakers and field trips

The American Marketing Association offers students the opportunity to learn about current marketing trends through speakers and field trips.

American Marketing Association

Sample Courses

BUAD 328 Marketing Foundations

The course develops an understanding of the marketing environment of business, and explores the interrelationships between product, price, promotion, the global marketplace and how they affect business decisions.

BUAD 342 Consumer Behavior

An integrative marketing course that examines individual psychological and social environments in which consumers attempt to satisfy felt needs and wants. Both marketing and personal perspectives are explored

BUAD 445 Integrated Marketing Communications

This advanced marketing course will explore domestic and international consumer needs and wants, creating advertising and promotional messages, media strategy, and message strategy. Students will gain practical experience in developing a comprehensive marketing plan.

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