Marketing Program | Fredonia.edu

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Create and Capture Attention

If you’re passionate about finding creative ways to capture public attention and drive success, Fredonia’s Marketing program is your path to a rewarding career. With AACSB accreditation, our program ensures you develop essential skills in consumer analysis, research design, and innovative marketing strategies that will make you stand out in the marketplace.

What You’ll Gain:

Consumer Insights: Learn to analyze consumer behavior and preferences to better understand market demands.
Research Expertise: Master research methods like survey design, geographic analysis, and new product testing to shape effective marketing strategies.
Hands-On Experience: Engage in internships starting as early as your junior year, gaining real-world marketing experience.
Professional Networking: Join the American Marketing Association and participate in field trips and speaker events that keep you informed on the latest industry trends.
Creative Problem Solving: Explore exploratory marketing and use innovative approaches to help companies and products gain public attention.

Fredonia’s experienced faculty and business connections ensure you’re career-ready.

Career Opportunities for Marketing

Advertising, Promotions, and Marketing Managers
Brand Marketing Manager
Market Research Analyst
Promotions Director
Sales executive/manager

Advertising Manager
Digital Marketing Director
Marketing Executive
Public Relations Manager
Top Executives

What is a marketing strategy?

What does a 4-year degree look like?

First Year

Fall Semester

Course	Title	Credits
BUAD 100	Pathway to Success: Business	3
CSIT 151	Intro to Information Systems	3
ECON 205	Principles of Microeconomics	3
FF	Course	3
FF	Course	3
	TOTAL	15

Spring Semester

Course	Title	Credits
ECON 210	Principles of Macroeconomics	3
MATH 120	Survey of Calculus	3
FF	Course	3
FF	Course	3
	General Elective (Non BUAD)	3
	TOTAL	15

Second Year

Fall Semester

Course	Title	Credits
ACCT 201	Financial Accounting	3
CSIT 251	Information Systems Structures	3
FF	Course	3
	General Elective (Non BUAD)	3
	General Elective (Non BUAD)	3
	TOTAL	15

Spring Semester

Course	Title	Credits
ACCT 202	Managerial Accounting	3
ECON 200	Fundamentals of Statistics	3
FF	Course	3
	General Elective (Non BUAD)	3
	General Elective (Non BUAD)	3
	TOTAL	15

Third Year

Fall Semester

Course	Title	Credits
BUAD 300	Statistical Analysis	3
BUAD 310	Legal Environment of Business	3
BUAD 323	Organizational Behavior	3
BUAD 328	Marketing Foundations	3
	General Elective (Non BUAD)	3
	TOTAL	15

Spring Semester

Course	Title	Credits
BUAD 320	Managerial Finance	3
BUAD 327	Operations Management	3
FF	Course	3
	General Elective	3
	General Elective	3
	TOTAL	15

Fourth Year

Fall Semester

Course	Title	Credits
BUAD 410	Marketing Research & Analytics	3
BUAD 342	Consumer Behavior	3
	Upper Level Elective	3
	Upper Level Elective	3
	Upper Level Elective	3
	TOTAL	15

Spring Semester

Course	Title	Credits
BUAD 411	Strategic Marketing Management	3
BUAD 445	Integrated Marketing Communications	3
BUAD 480	Internship	3
BUAD 499	Strategic Management	3
	General Elective	3
	TOTAL	15

GRAND TOTAL: 120

This Sample Degree Map is based on the requirements published in the University Catalog.

What are all the required and elective courses offered to obtain this degree?

View Full Curriculum

BUAD 410 Marketing Research & Analytics

This on-hand lab course is a study and application of the research methods and techniques applicable to problem solving in marketing. Using state-of-the-art technologies for research, students develop marketing career oriented skills in questionnaire design, data collection, data analysis, and in making recommendations.

BUAD 411 Strategic Marketing Management

This cornerstone marketing major course provides students with the opportunity to systematically apply the key marketing practices in a strategic way to meet organizational objectives by effectively creating, delivering, and communicating superior customer value to the target markets in a dynamic environment.

BUAD 445 Integrated Marketing Communications

This advanced marketing course will explore domestic and international consumer needs and wants, creating advertising and promotional messages, media strategy, and message strategy. Students will gain practical experience in developing a comprehensive marketing plan.

Fredonia students earning a degree in marketing enjoy many opportunities to meet business professionals in the field.

International Business Analytics Conference

The International Business Analytics Conference (IBAC) is pleased to announce its second annual conference, hosted at SUNY Fredonia on Thursday-Friday, May 8-9, 2025. IBAC 2025 will provide a unique platform that bridges the gap between academic and industry expertise in the field of business/data analytics through Academia-Industry Partnership.

screen with data. A Marketing degree from Fredonia is a great investment toward a rewarding career.

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

Median Salary: $156,580 per year
Job Outlook 2023-2033: 8% growth
Typical Entry-Level Education: Bachelor's degree

Bureau of Labor Statistics

Professional woman. A degree in marketing from SUNY Fredonia prepares you with the tools to reach your audience and to lead.

Top Executives

Top executives plan strategies and policies to ensure that an organization meets its goals.

Median Salary: $103,840 per year
Job Outlook 2023-2033: 6% growth
Typical Entry-Level Education: Bachelor's degree

Bureau of Labor Statistics

Data in a sphere. Marketing majors can get great jobs analyzing marketing data, and leading their organizations to better outcomes.

Market Research Analysts

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

Median Salary: $74,680 per year
Job Outlook 2023-2033: 8% growth
Typical Entry-Level Education: Bachelor's degree

Bureau of Labor Statistics

School of Business in Action

School of Business

Readability focus of macroeconomic textbooks topic of journal article

A journal will publish a paper that compares the readability level of macroeconomics textbooks.

Business Administration

Huang’s study of AI, ChatGPT in classroom published in journal

Marketing Education Review has published Professor Lei Huang's award-winning pedagogical practices...

Chancellor's award recipients with SUNY Chancellor and SUNY Fredonia Vice President for Student Affairs Tracy Stenger

Commencement 2025

Kelly, Sudbrink receive SUNY Chancellor’s Award for Student Excellence

Two remarkable SUNY Fredonia students in the schools of Music and Business have received SUNY’s...

It’s Different Here

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Local Internships

Internships performed by Fredonia business students for local and regional organizations

Top Ranking

Our undergraduate Business Administration & Accounting programs are AACSB accredited, a distinction held by only 6% of schools worldwide. This prestigious recognition ensures our programs meet the highest standards, preparing students for global careers.

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