students drawing logos on a whiteboard in the front of a classroom

Marketing

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Business Administration: Marketing at Fredonia

If you enjoy working on creative ways to help a company, group or person get the public’s attention, Fredonia’s marketing program is for you. Fredonia’s program includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. You will analyze consumer behavior and market environments. Along the way, you will be supported by faculty with decades of professional experience.

The Fredonia Difference

Fredonia’s Marketing program has the prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) demonstrating excellence in instruction and proactive community service. Internships are required in Fredonia’s program. You will be active in a professional setting as early as your junior year. Students are also active in business clubs as early as their first year. The American Marketing Association offers students the opportunity to learn about current marketing trends through speakers and field trips.

Career Opportunities

  • Marketing executive
  • Advertising executive/manager
  • Promotions director
  • Market research analyst
  • Sales executive/manager

Who to contact

Business Administration Office

It's Different Here

213

Local internships

Internships performed by Fredonia business students for local and regional organizations

97%

placement for graduates

97% of business school graduates report being employed or pursuing advanced degrees within one year

Top 5% of business schools worldwide

Fredonia's AACSB accreditation means your degree is more valuable.

Why Marketing at Fredonia?

The enactus club poses for a group photo at commencement

ENACTUS

National award-winning student group that works with the local community through economically, environmentally and socially supportive entrepreneurial projects.

Fredonia ENACTUS

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Qualified faculty

Faculty bring real world expertise to the classroom through lecture and group projects working with real clients.

Faculty listing

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American Marketing Association affiliation

The SUNY American Marketing Association (AMA) Affiliation offers students the opportunity to learn about current marketing trends through various marketing events, case competitions, career-preparation workshops, and field trips.

American Marketing Association

Sample Courses

BUAD 340 Marketing Research

This on-hand lab course is a study and application of the research methods and techniques applicable to problem solving in marketing. Using state-of-the-art technologies for research, students develop marketing career oriented skills in questionnaire design, data collection, data analysis interpret results,and in making recommendations.

BUAD 411 Marketing Management

This cornerstone marketing major course provides students with the opportunity to systematically apply the key marketing practices in a strategic way to meet organizational objectives by effectively creating, delivering, and communicating superior customer value to the target markets in a dynamic environment.

BUAD 445 Integrated Marketing Communications

This advanced marketing course will explore domestic and international consumer needs and wants, creating advertising and promotional messages, media strategy, and message strategy. Students will gain practical experience in developing a comprehensive marketing plan.

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